INDIANAPOLIS – Pacers Sports & Entertainment is teaming up with Kevin Hart to bring new entertainment to Indiana Pacers and Fever fans.
Hart’s entertainment company, Hartbeat, will serve as the official “cultural curator,” creating live experiences and content blending basketball, music, comedy and culture.
The partnership will bring stand-up comedy, musical acts, half-time shows, festivals, scripted content and merchandise collaborations to Gainbridge Fieldhouse and greater Indiana.
“When it comes to delivering world-class fan experiences, we want to continue to raise the bar and this partnership does just that,” said PS&E CEO Mel Raines. “As our official cultural curator, Hartbeat will be instrumental in creating unique and exciting experiences and content for fans that elevate our brands, community and growing fanbase.”
The new venture tips off with a music festival during July’s AT&T WNBA All-Star Weekend in Indianapolis. It will include comedy and musical acts, with the content being distributed on Hartbeat’s LOL Network and other streaming platforms.
“We’re excited to team up with Pacers Sports & Entertainment to deliver fresh, engaging experiences and content that bring fans closer to the organization and the sport,” said Hartbeat President Jeff Clanagan. “This partnership reinforces our commitment to leading the way in comedy, culture and sports. We can’t wait to see all of the fans this summer and collaborate with PS&E to take Indy’s entertainment scene to the next level.”
Notable projects from Hartbeat include Cold as Balls, Shaquille O’Neal’s All-Star Comedy, The Other Games competition series for Peacock and P&G for the 2024 Summer Olympics and ESPN’s NBA Unplugged with Kevin Hart, among other projects.